[S]Equilibrium Lab ’s Brand Design Information
20250314
Logos: Text Logo
Our wordmark comes directly from the full name of the lab, which is an acronym for the three words [S]Equilibrium Lab. The “S” is realized in hollow form in the box, while the other letters appear in solid form. This symbolizes our exploration of the meaning of Structure in different contexts. The font for the entire text logo is Mi Sans™ with necessary variations.
Although its size is freely adjustable, its balance and proportions are fixed. And based on the existing grid, each letter fits tightly on the set grid.
The entire logo will follow a 2.5:1 ratio
The current logo follows a strict grid system, although the letter S is variable in future designs.
Although the gap between the logo and the edge is not yet defined, please do not place the logo too close to the edge, as this will invalidate the concept of “
Considering the complexity of Chinese fonts, it is impossible to completely align the glyphs to the grid, so please try to control the way Chinese fonts are presented in the logo. Also, please note that for the two hollow Chinese fonts “結構” , their left and right parts are different.
The idea of “structure” is emphasized.
This application scenario needs to follow the requirements of the School of Architecture.
Application Scenarios
Here are some design resources and templates that you can take and reference for yourself. Enjoy!